康師傅（沈陽）飲品有限公司

康師傅控股有限公司（「本公司」）及其附屬公司（「本集團」）主要在中國從事生產和銷售方便面、飲品及方便食品。本集團于1992 年開始生產方便面，并自1996 年起擴大業務至方便食品及飲品；2012 年3 月，本集團進一步拓展飲料業務范圍，完成與PepsiCo 中國飲料業務之戰略聯盟，開始負責制造、灌裝、包裝、銷售及分銷PepsiCo 于中國的非酒精飲料。目前本集團的三大品項產品，皆已在中國食品市場占有顯著的市場地位。據AC Nielsen 2014 年12 月零售市場研究報告的調查結果顯示，以銷售量為基準，在2014 年1 月-12 月本集團于方便面、即飲茶、包裝水及蛋卷的市場占有率分別為46.8%、53.9%、20.8% 及18.3%，穩居市場領導地位；整體果汁的市場占有率為23.9%，居市場第二位。據Canadean 2014 年12 月數據顯示，百事碳酸飲料2014 年銷售量市占以30.3% 居市場第二位。「康師傅」作為中國家喻戶曉的品牌，經過多年的耕耘與積累，深受中國消費者喜愛和支持。 本集團不斷完善遍布全國各地的銷售網絡，令新產品更加快速、有效地登陸市場，使得集團產品處于地位。截至2014 年12 月底，本集團共擁有582 個營業所及77 個倉庫以服務36,837 家經銷商及118,359 家直營零售商。 本公司于1996 年2 月在香港聯合交易所有限公司上市。于2014 年12 月31 日，本公司之市值為128 億美元。現時本公司已被納入英國富時指數中亞太區（除日本外）的成分股、摩根士丹利資本國際(MSCI) 香港成分股指數及恒生指數藍籌股行列。自2008 年起，康師傅控股因其穩健的財務記錄及出色的管理和創業技能，已經連續６年被福布斯評為「亞洲50 強」上市公司。 康師傅一直視消費者食品安全為己任，以構建質量安全管理的良性循環為目標。一切源于康師傅自始至終積極響應「從農田到餐桌」全程質量控制理念的倡導，投入巨資嚴控源頭安全，牢牢掌握上游供應鏈，嚴苛管理原料和供貨商。食品安全與產品質量是關乎生命健康的頭等大事，是企業的立命之本，康師傅作為快消品行業的龍頭企業肩負著食品安全與質量保障的重要責任，康師傅不斷構建和完善 ISO220000 管理體系，建立風險預防管理機制，實施食品安全的全方位控制，確保產品質量與安全?！该褚允碁樘欤骋园矠橄取?，食品是決定企業未來發展的關鍵變量。構建食品安全與質量保障任重而道遠，康師傅作為快消品行業的義不容辭地應肩負起引領行業食品安全與質量保障的使命?？祹煾祵⒉粩嘀铝τ诋a品質量與食品安全，為廣大消費者提供安全、美味、健康的食品。 食品安全一直是康師傅關注的核心內容，結合在節能環保、公益事業、人才培育、兩岸文化交流等方面的努力，更獲得中國食品安全網和食安商城聯合主辦「2014 年度「食安杯」Zui受歡迎十佳食品安全企業」榮譽，并連續六屆在年度食品安全重要會議上倍受稱贊和嘉獎。連續九年榮獲「大學生至愛品牌」榮譽。此外，康師傅入選 2014 年亞洲品牌500 強、上榜《福布斯》發布的全球Zui具創新力公司榜單、來自于研究機構 Kantar Worldpanel發 布 的2014年全球品牌足跡排行榜中康師傅榮登 2014 中國快消品牌 50 強足跡榜、工信部發布 2014 年 C-BPI 榜 中康師傅方便面╱茶飲料╱瓶裝水連續四年獲得第一品牌稱號、德國品牌協會于 2014 年 3 月頒發的「產品品牌獎」及「食品與飲料品牌獎?！箍祹煾祷谏鐣枨笠约捌髽I自身可持續發展的需要，啟動世界名校獎學金計劃，并結合日本百年名校早稻田大學的資源，與包括復旦大學、上海交通大學、同濟大學、浙江大學、上海財經大學、臺灣大學以及政治大學七所兩岸一類高校進行合作，將支持兩岸學子繼續深造。近十年來，兩岸已有累計近一萬名的留學生在早稻田大學進修，并對社會做出積極的貢獻。也正基于這樣的交流基礎，康師傅便選擇與早稻田大學合作及設立獎學金計劃。截至2014年底，已經有314位莘莘學子透過這個渠道進入早稻田大學，未來還將預計支持總數超過400名的學生繼續深造。為了提供更廣泛的機會給予立志向學的青年，康師傅配合世界名校獎學金的設置，同步創設「康師傅創新挑戰賽」的活動，在合作的七所高校之外，開辟特別選考的機會，讓更多具備創新特質的青年朋友也能赴早稻田大學進修?！缚祹煾祫撔绿魬鹳悺箍缭綄W業成績的限制，邀請青年朋友就身邊值得關注的大小事件提出創意，經過專家學者組成的評審團認可后自 2010年 至2014 年，「創響新生代」康師傅創新挑戰賽已經成功舉辦五屆，大賽已成為具有品牌號召力的年度青年公益賽事。2014 年康師傅創新挑戰賽以「小公益大改變」為主題，校園巡講橫跨海峽兩岸22座城市33所高校，與6,000多名莘莘學子分享公益熱忱，共匯集來自海峽兩岸的公益提案 1,679 份，內容涉及環保、教育、弱勢群體關愛、文化保護等領域。同時，為了幫助參賽選手更多地了解公益、認識公益，更好地推動他們的公益想法，康師傅創新挑戰賽以「授之以漁」為出發點精心安排為期三天的公益訓練營，對于優勝選手，大賽更提供赴美進行公益交流的機會，為大賽的選手搭建與世界互聯的平臺。 2015 年 1 月 22 日，由大眾媒體發起的第四屆中國公益節活動在京舉行，「康師傅創新挑戰賽」憑借其出色的項目規劃和執行，廣泛的媒體關注度及良好的社會反響斬獲第四屆中國公益節「2014 年度公益項目獎」。這是繼康師傅創新挑戰賽獲得「中國公共關系案例大賽公益傳播獎項」和「CSR傳播獎」后，又一次榮獲企業社會責任類大獎。該獎項是社會各界對康師傅控股在公益領域做出的努力與貢獻的充分認可和肯定。濟弱扶貧向來是傳統美德之一?？祹煾底裱溉≈诿?，用之于民，回饋社會，永續經營」的經營之道，歷年來投入助學、抗洪、抗震、扶貧、支持體育活動等社會公益事業的費用近 5 億元人民幣?？祹煾迪騺肀С秩损嚰吼?，人溺己溺的初衷，匯聚各子公司的力量，積極投身各公益活動，在教育、兩岸文化交流以及扶貧賑災等方面盡更大社會責任。當洪水、地震、臺風、暴風雪來襲，當地的人們飽受災難之苦，但是災難無情，人有情 ! 作為負責任的企業公民，康師傅長期以來為扶貧賑災公益事業貢獻自己的一份綿薄之力，積極回饋社會，更重要的是康師傅希望激勵和帶動更多的愛心人士加入，共襄慈善盛舉，向災區人民伸出援手，幫助他們渡過Zui艱難的時刻。 2014年8月3日云南魯甸發生6.5級地震，康師傅第一時間展開救援，8月4日17_58_00 第一批物資就已經送達魯甸縣民政局物資接收處，陸續共向災區捐贈康師傅方 便 面 8,100 箱、礦物質水 4,150 箱、 百事純水樂 2,000 箱及棉被 1,000 套，前期緊急救助物資價值約合 78 萬元人民幣。 2014 年康師傅于福布斯發布的「全球Zui具創新力公司」榜上有名；2014 年 3 月康師傅獲德國品牌協會頒發「產品品牌」及「食品與飲料品牌」兩項獎項、連續九年榮獲「大學生至愛品牌」榮譽、「2014 年度食安杯Zui受歡迎十佳食品安全企業」榮譽，這些榮譽的獲得，除對康師傅品牌力及競爭力的肯定外，更激勵我們不斷努力致力于為消費者提供更豐富美味及安心的產品。今后，本集團仍將發展焦點集中于食品制造、營銷及流通行業，并繼續強化通路與銷售系統網絡，以建立「全球Zui大中式方便食品及飲品集團」為奮斗目標。 Tingyi (Cayman Islands) Holding Corp. (the “Company”), and its subsidiaries (the “Group”) specialise in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (“PRC”). The Group started its instant noodle business in 1992, and expanded into the instant food business and beverage business in 1996. In March 2012, the Group further expanded its beverage business, the strategic alliance between the Company and PepsiCo in the beverage business in the PRC was established. The Company is exclusively manufacture, bottle, package, distribute and sell PepsiCo non-alcoholic drinks in the PRC. The Group’s three main business segments have established leading market shares in the PRC’s food industry. According to AC Nielsen SCAN TRACK EXPRESS, based on sales volume, year-to-date December 2014, the Group was the market leader in instant noodles, ready-to-drink teas, bottled water and egg rolls, gained 46.8%, 53.9%, 20.8% and 18.3% market shares respectively. In the overall juice drink market, the Group gained 23.9% market share, ranked No. 2 in the market. According to Canadean December 2014 data, based on sales volume, Pepsi carbonated drinks gained 30.3% market share and held a second position. After years of hard work and accumulation, “Master Kong” has become one of the best known brands among consumers in the PRC. The Group distributed its products throughout the PRC through its extensive sales network consisting of 582 sales offices and 77 warehouses serving 36,837 wholesalers and 118,359 direct retailers as of 31 December 2014. This extensive sales network is a significant contributor to the Group’s leading market position and it enables the Group to introduce new products rapidly and effectively. The Company was listed on The Stock Exchange of Hong Kong Limited in February 1996. Market capitalisation as at 31 December 2014 was US$12.8 billion. The Company is a constituent stock of British’s FTSE All-World Asia Pacific Ex-Japan Index, Morgan Stanley Capital International (MSCI) Hong Kong Index and a component stock of Hong Kong‘s benchmark Hang Seng Index. For six consecutive years from 2008, Tingyi was named one of the 50 best listed companies in Asia by Forbes for its solid financial track record, excellent management and entrepreneurial skills. Master Kong has always upheld customer food safety as its responsibility, which targets to build a positive cycle of quality and safety management. All thanks to Master Kong’s dedicated support for the guiding principle of total quality control “from farm to table” . Master Kong invested heavily to control food safety from the source and closely monitored the upstream supply chain through tight management of the raw materials and suppliers. Food safety and product quality have been the top priority related to life and health, and also the foundation of enterprises. Being a leading enterprise in the fast moving consumer goods industry, Master Kong holds the important responsibility of food safety and quality guarantee. Master Kong constantly builds and improves ISO220000 management system, establishes risk prevention management system, implements entire control over food safety and ensures product quality and safety. “Food is No. 1 need and food safety is the first consideration”.Food safety is the key variable of future development of enterprise. Establishing food safety and maintaining food quality is a heavy responsibility and long way to go. Being a leading brand in the fast moving consumer goods industry, Master Kong has no doubt to hold the industry responsibility of food safety and quality guarantee. Master Kong will constantly strive for product quality and food safety, as well as provide consumers with safe, tasty and healthy food.Food safety has always been the core concern for Master Kong through the combined efforts on energy-saving and environmental protection, social charities, talent development and cross-strait cultural exchanges. Also, Master Kong was awarded the honor of the “2014 “Food Safety Cup” Most Popular Best Ten Food Safety Enterprise” jointly organized by Chinese Food Safety Publicity Web and Food Safety Mall, Daily, as well as being recognized and acclaimed at the important annual conference on food safety for six consecutive years, and being recognized the honor of the “Most Favorite Brand of University Student” for nine consecutive years. Besides, Master Kong was being awarded “2014 Asia Brand 500”, being listed in the World’s Most Innovative Companies published by Forbes, being listed in the top of 2014 Top 50 Chinese FMCG Brands Footprint of 2014 Global Brand Footprint published by Kantar Worldpanel, a research institute. Master Kong’s instant noodle/tea drinks/bottled water was being awarded Top Brand in 2014 C-BPI published by Ministry of Industry and Information Technology for four consecutive years. Master Kong also won the “Best Product Brand Award” and the “Best Food & Beverage Brand Award” granted by the German Brands Association in March 2014. Based on the society needs and its own needs of sustainable development, Master Kong has started the world elite universities scholarship program, and combined with the resources of Waseda University, a prestigious university in Japan with over 100 years of history, and co-operated with seven universities in the cross-strait, namely Fudan University, Shanghai Jiao Tong University, Tongji University, Zhejiang University, Shanghai University of Finance and Economics, National Taiwan University and National Chengchi University, will support outstanding students between the cross-strait to further studies. In the past decade, nearly 10,000 students in total students overseas further studied in Waseda University, and actively contributed to society. On the ground of such exchanges, Master Kong decided to co-operate with Waseda University of the scholarship program. As of the end of 2014 many students, around 314 studied in Waseda University though this scholarship program, we expect that totally over 400 outstanding students will further study in Waseda University in the future. In order to provide more opportunities to outstanding youths dedicated to study, in align with the world elite universities scholarship program, Master Kong synchronously launched the “Master Kong Creative Challenges” (康師傅創新挑戰賽) activity, in addition to such seven cooperated universities, which also offers a special selection opportunity to the youths with the characteristic of creativity to further study in Waseda University. “Master Kong Creative Challenges” (康師傅創新挑戰賽) beyond the restriction of academic results, but invite youths to raise more creative ideas about the daily events which we should concern. After the recognition from the adjudication panel which comprises with professionals, such youth can be entitled to the special selection qualification to compete for the opportunity of further study in Waseda University. The “Master Kong Creative Challenges” program has penetrated into nearly a hundred schools on both sides of the Taiwan Straits since 2010 and the number of persons involved through the online platform also reached 170 million.From 2010 to 2014, the “New generation with creativity and sound bite” Master Kong Creative Challenge has been successfully organized for five years. The program has become a branded and alluring annual charitable event for youths. In 2014, “Master Kong Creative Challenges” (康師傅創新挑戰賽) used “Big Change with Small Charity” (小公益 大改變) as its theme. Master Kong held school speech tours in 22 cities and 33 high schools on both sides of the Taiwan Straits, which shared charitable enthusiasm, and totally collected 1,679 charitable proposals from both sides of the Taiwan Straits, involving various areas, including environmental protection, education, caring for the weak and poor, cultural protecting. At the same time, in order to assist candidates to understand charity and realize charity and to further promote their chartable thinking, Master Kong has arranged a charity training camp for a period of three days with the selected theme “a teaching of fishing skills” as the starting point. As for winners, such challenges also provided a valuable opportunity to undergo a charity exchange in America, which established a connected world platform to outstanding candidates in the challenges.On 22 January 2015, the 4th China Charity Festival promoted by mass media was held in Beijing, which “Master Kong Creative Challenges” won “2014 Best Charity Project Award” in the 4th China Charity Festival by virtue of its outstanding project planning and implementation, arousing general media concern and warm feedback from the public. This is another Corporate Social Responsibility Communication Award won by The Master Kong Creative Challenge program after it has been confirmed of winning the “Charity Communication Award in the Best Public Relations Case Competition in China” and “ The Best CSR Communication Prize”. Such award represents a fully reorganization and affirmation from community to the efforts and contributions in respect of charity area made by Master Kong.Salvation and helping the poverty is one of the traditional virtues. Master Kong has always committed to develop the maximum value of people oriented activities. Salvation and helping the underprivileged is one of the traditional virtues. Upholding the operation philosophy of “obtaining from the people, using on the people and repaying the society for a sustainable operation”, Master Kong has contributed an aggregated amount of RMB500 million for social charitable work such as sponsoring education, fighting floods, relieving earthquakes, relieving poverty, supporting sports activities during past years. Master Kong always upholds the philosophy of empathy, feeling how others feel, by gathering all the power of subsidiaries and proactively devoting to various social charities, so as to fulfill more social responsibilities in education, cross-strait cultural exchange and poverty relief and disaster relief work. When flood, earthquake, typhoon, blizzard struck, the local people would suffer from disaster, but relentless disaster with enthusiastic people! Being a responsible corporate citizen, Master Kong has been contributed its humble effort to property relief, disaster relief and charity, as well as actively rewarded the society, more importantly, Master Kong wishes to motivate and bring more enthusiastic people to join, in order to jointly support charity and lend a helping hand to people in disaster area and help them to get through in the most difficult time.On 3 August 2014, Ludian, Yunnan stuck by earthquake with a moment magnitude of 6.1, Master Kong started rescue immediately. First batch of supplies was delivered to receive counter Ludian County Civil Affairs Bureau on 4 August at 17_58_00, which successively donated 8,100 boxes of Master Kong instant noodle, 4150 boxes of mineral water, 2000 boxes of Pepsi Aquafina and 1,000 quilts, and upfront emergency relief supplies value amounted approximately RMB780,000.In 2014, Master Kong was being listed in the World’s Most Innovative Companies published by Forbes. In March 2014, Master Kong received the “Best Product Brand Award” and the “Best Food & Beverage Brand Award” from The German Brands Association. And being recognized the honor of the “Most Favorite Brand of University Student” for nine consecutive years. Master Kong was awarded the honor of the “2014 ‘Food Safety Cup’ Most Popular Best Ten Food Safety Enterprise”. By obtaining these honors, the brand power and competitiveness of Master Kong were recognized, what’s more, we are encouraged to constantly endeavor, trying to provide consumers with more varieties of delicious and safe products.Focused on food manufacture, sales and circulation business, the Group will continue to strengthen its logistics and sales network in the PRC with target of becoming “The largest Group for Chinese Instant Food & Beverage in the World”.